Account-based marketing tends to align marketing and sales together. It focuses more on building a relationship with those prospects who are more likely to buy your products and services through personalized campaigns. These days buyers demand and pay respond more to personalized approach and ABM delivers it the best. In short, ABM tends to target the high-value accounts and the key audience only instead of targeting the market or the industry as a whole. It gives a high return on investment since it is cost-effective and saves your time and energy as well.