Is email marketing a priority for your business? Looking for the best email marketing software?

For the marketing of products and services, email marketing software is one of the most useful and cost-effective tools. Majorly, it is effective for start-ups and small businesses that don’t have much technical knowledge. Among all marketing channels, email marketing software gives the Highest Return on Investment (ROI) i.e. for every $1 you spent, you earn $38. In 2017, the numbers of active Gmail users were 3.7 billion and the number is expected to grow to 4.3 billion users by 2020, and those active Gmail users can be your potential customers. In today’s time, there is so many email marketing software available in the market.


How you decide to choose the best email software for business, where should you start?

Which software meets the unique ideas and needs of your business?

How can you compare one software from another?

Let’s dive in,

Because I’ll answer all these questions and tell you about the three top email marketing software — 

1.      HubSpot Email Marketing

HubSpot is the best and most integrated email marketing software on the market that offers ‘FREE’ services. Also, it offers a wide range of awesome, reliable, and featured a pack of email tools that helps to grow the business. By using this software you can optimize, personalize, design, and send fantastic emails without any help of IT or a Designer. You can create a professional marketing email, as it provides a ton of pre-made templates and a custom feature that allows you to engage the target email audience and grow your business by making your unique email with the help of a drag-and-drop email builder. Still, if you require more or advance features you can pick and plan and upgrade your software.

2.     Campaign Monitor

Campaign Monitor is powerful email marketing software for email automation which was found in 2004, and also it’s an excellent all-around email marketing platform. There isn’t one unique feature to set them apart, but probably it’s an amazingly easy to use drag and drop email builder which is professionally designed to execute email campaigns easily. It is designed in such a way that those who don’t know a single thing about HTML can also use it easily. Also, it provides powerful, personalized email marketing tools, and it helps to schedule emails to keep customers engaged. It helps to segment and personalize information to send super-relevant emails so that you can track an email campaign’s performance by analyzing it. 

3.     Moosend

Moosend is marketing automation and email marketing software offers a variety of features that helps to personalize messages, automate tasks to build customer relationship, and build an email list at an affordable price. It turns beginner email marketing into pros by aiming tools, presentation by offering them an abundant range of webinars. Also, it offers strategy and technical support, customer access to its customer success team, which provides agency-level support around deliverability optimization – free of charge. It offers a straightforward way to send emails by the users to the existing subscriber lists. Just as another email provides, it comprises of step-by-step ‘Campaign Creation Wizard’ that helps users in the whole process of creating email campaigns.


From the above three software, one thing is concluded, that email marketing software plays an important role in effective email marketing strategy in business. There are a ton of software out there, but in the end, it’s about knowing and focusing on your price and requirement like unique features, template design, ease of use, and deliverability. The above three software ensures that the drafted messages don’t get blocked and reach your recipients at the right time. Also, it keeps engages and involves your targeted group of customers.

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Written  By:
Himani Kathal

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