Myth #1

Content Syndication Can Destroy Your Traffic

Companies believe that if their content is published outside your website, people will begin to appear for it elsewhere. this will be one all told the biggest myths around when it involves content syndication. It’s done to increase the traffic of the website and reduction in traffic is also a rather absurd idea.  Wherever possible and appropriate, try to insert hyperlinks to the landing page or website, so that it helps to encourage conversions. 

Myth #2

Brands Shouldn’t Purchase Distribution

Now a day, a journalist is hired by the brands on good payroll who creates high-quality content for them. But just because a brand’s content is sweet doesn’t mean marketers should expect free distribution. After all, it’s still branded content with an advert agenda, although it’s being produced in-house or by a bureau. Publishers should be compensated when brands want to access their audience. And paid distribution is that the lifeblood of the media ecosystem.

Myth #3

Content Syndication Can Adversely Affect SEO

Fancy content is not syndicated by the search engines, neither they hate it. The version of the most appropriate content for the readers or audience is displayed by Google when searched. However, it’s helpful to form sure that each site on which your content is syndicated includes a backlink to your website to encourage conversions.

Myth #4

Syndication Will Eat Your Audience

Some content creators are concerned that if they syndicate their original work, they go to lose a number of their endemic audience if existing readers can read their articles elsewhere. Although you don’t want other sites scraping your site free content without a deal in place, syndication can place your articles before of recent eyeballs. Syndication may help build your brand recognition and ultimately grow your own site’s traffic.

Myth #5

Syndication Is Bad For SEO

In the market, so many people think that they are SEO experts and convey the wrong or inappropriate about content syndication to the clients. This myth stems from the concept that search engines penalize sites with “duplicate content.” it’s widely known that Google doesn’t wish to recommend sites that include nothing but scraped content. However, syndicated content is not any problem for google. What matters to travel looking engines is that the excellence between shady content farming techniques and bonafide syndication.

Myth #6

Content Syndication Causes You To Seem Needy

There is a wrong notion amongst companies that they will appear desperate if they publish their content on 3rd party websites. This couldn’t be farther from the truth. You, because the content creator, will get free exposure and publicity, and backlinks to your website, which successively will boost organic traffic.

Myth #7

You Shouldn’t Get Content

Some new publishers mistakenly think they’ll pluck content from other sites without paying for it. To be clear, there’s nothing wrong with recommending links to interesting content on the net. However, creating commercial sites without compensating or properly attributing the journalists that worked to induce the story is both unprofessional and unethical. you’ll also encounter legal issues for lifting content without permission.

For more information, contact us. Till then keep reading.

Written By:

Himani Kathal

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