Social media platforms are considered as the number one content marketing tactic and most of the businesses choose these five main social media platforms for brand promotion and lead generation LinkedIn, Twitter, and Facebook. Most of the organizations plan to spend ¼ portion of their advertising budget on social media channels. Let’s have a look at the best social media platforms for brand promotion and lead generation.


LinkedIn is used by professionals as it is filled with decision-makers who are always looking for opportunities to improve their business by finding their leads and meaningful conversation. Also, it’s one of the best and most trusted social media platforms for Business 2 Business lead generation. It contains a total of 675+ million users, with 260+ million monthly active users within 200 countries in 20 languages. 40% of users access their LinkedIn account daily. It gives more precise and relevant data according to the interest and activity searched or viewed by the user. Just like other social media platforms LinkedIn also offers paid ads for lead generation for which you need to create a LinkedIn paid account.


Twitter is one of the most popular social media platforms for lead generation in the users, where thousands of conversations can be done at once. It provides one uncommon feature i.e. creating a list of the following accounts (by doing this it helps to maintain and organize your accounts). This feature helps to save your time by avoiding unwanted tweets. In other words, it is also known as micro-blogging services. It consists of 400+ million active users and spends $70 million on the ads platform within a year. They are allowed to send and read “tweets” whose maximum limit of text messages is up to 140 characters.


Facebook is the world’s most popular social media networking tool with its massive and engaged audience for B2B leads. It consists of 2 billion active users with 60 million active business pages. Just with a click of a button, it helps marketers to market anyone in any industry. Many drop shippers are using Facebook to promote and market their products and services, as it has the lowest CPC rate. Three key ways to generate leads from Facebook are:
  • On-Page Promotion: In this, businesses are allowed to create their page which will help them to get leads directly on their page.
  • Off-Page Promotion: In this, businesses promote their product and services on groups, community pages, and others for lead generation.
  • Paid Promotion: In this, businesses select paid marketing strategies to promote their brands and services which offer it a variety of social ads for every specific purpose.

In this article I have told you about the most B2B preferable social media marketing platforms which are quite exciting to work on but as the proverb says – “Social media is about sociology and psychology more than technology” similarly it is important to make sure that the platform you are going to use is suitable for your case or not. Therefore, it’s better to keep trying and experimenting with new ways.

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Written By:

Himani Kathal

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