What Is
Content Syndication?
Content syndication is a process or a technique
of re-publishing or pushing an exact copy of already published content, blog
post, article, infographic, and videos, or any piece of web-based content by a
third party who will share your content on their website. Content syndication
is also known as web syndication or link building.
In content syndication, republishing of content
is completely dependent on the preference of ‘how you choose to republish the
content’ that can be the only title, entire piece, or a small opening portion.
The main aim to syndicate the content is to attract the readers with attractive
and valuable data. So that they start consuming content of your site by
clicking through the blog post. Hence, it’ll create more opportunities, the
authority that can be expanded and which will expertise to more people.
Why
Syndicate?
The major reason to consider syndication is
that it helps you to get exposure to another website’s audience. It’s important
to syndicate your growing business to other people’s audiences especially to
the sites that have higher authority and have a relevant audience than your
site. By doing this sort of exposure will bring obvious reputation and
visibility.
When To
Syndicate?
Syndicating every piece of content from your
site is not a good idea because this idea can lead the interest of prospects to
downwards. As they won’t be able to find the unique content in your website
when visited. This means that you have to decide what and when (time and place)
to syndicate like ‘What content do you syndicate?’ and ‘How much of your
content do you syndicate?’.
How To
Syndicate Safely
When syndication
of content is done at that time duplication of content is possible, until and
unless you handle it with the correct and cautious procedure. This won’t create
any problem or confusion for the search engines. Here are the 4 ways to avoid
these kinds of problems:
- Direct attribution link
- Rel=canonical
- Screw it, do it anyway
- No index
Types Of Content
Syndication
Multiple forms
of content syndication are completely dependent on the types of content, rules
of republishing, and displaying method of republished content. Therefore, here
is the list of some of the different type of content syndication which is
common among the businesses are as follows:
- Inbound syndication
- Paid syndication
- Outbound syndication
- Unpaid
syndication
The Benefits
Of Content Syndication
There are tangible business benefits of
syndicate rather than getting more eyeballs on content. Here are the top 2
benefits of content syndication like getting email subscribers, building
brands, and getting referral traffic.
A. Get
referral traffic
Some websites provide original source links to
the content that they republish, which helps the reader to reach out to the
original content site. And if the reader likes your content from your
syndicated page, they will contact you by clicking through your website to read
more content. In this way, you can generate tons of traffic from syndicated
content.
B. Build your
brand
When you start to syndicate your content on
various sites, people start seeing your brand and its name consistently on an
authoritative site this creates a halo effect on the reader’s mind. So, they
start to see you in an authoritative position. Hence, when your brand starts
appearing in exposure effect, people will start buying your product in the
future.
For more information, contact
us. Till then keep
reading.
Written By:
Himani Kathal
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