In a world, 170 million peoples are using social media regularly. Due to Market evaluation and continuous change in human behavior, working professional(s) are expected to be familiar with at least core tenets of ‘Digital Marketing’.

‘Digital Marketing is defined as a marketing approach with the target audience, which relies on internet connectivity that helps to connect through various platforms and digital media channels’.

Any type of online marketing efforts or assets is known as Digital Marketing. Ways of Introducing, strategizing, and convincing the company to invest are blogging, pay-per-click advertising, Email marketing, social media marketing, and more.

‘For implementation and strategic development, the decision needs to be taken by the company, as the framework is been provided by the digital marketing strategy.’

Now let’s have a look at the top strategies of Digital Marketing which are going to make your work life easier!

Top 10 Strategies of Digital Marketing

Today’s blog is all about making the digital marketing workload a little less for the professional(s) by planning a proper work strategy!

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is done ‘Organically’ means you don’t have to pay for every click”. It help(s) to rank the Web Site Pages, Blog Post, and Rank Pages on the top of SERP, although it’s a bit time consuming and effort making process.

Social Media Marketing (SMM)

Social Media Marketing (SMM) help(s) to market your business with free and Organic Social Media Platforms like Twitter, Facebook, and LinkedIn, etc. It’s just like the SEO but deliver’s much cheaper results in the long run as its more time and effort consuming process.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the art and science which improves the experience of the online user(s) to bring more conversions out of its existing website traffic like— Sales, Chat, Leads, and Calls.

Content Marketing

Content Marketing is also known as ‘content assets’. It builds brand awareness, leads, drives clicks, and sales which cover efforts of any digital marketing like Videos, Info-graphics, E-Books, and Blog Posts, etc.

Email Marketing

Email Marketing is the oldest and strongest form of online marketing mostly used by Digital Marketer(s) to highlight content, promote an event, or advertise special deal(s).

 Affiliate Marketing

Affiliate Marketing refers to the paid promotion of your products and services on your website by someone else (a business or a person).

Paid Social Media Advertising

Paid Social Media Advertising is a great platform to build awareness about the existence or a new product or service of your business. It allows you to run ads on their site like— Snapchat, Twitter, LinkedIn, Pinterest, Instagram, and Facebook, etc.

Paid Search Advertising

Paid Search Advertising help(s) to target potential customer(s) who are actively in search of a product or services like your(s), by running text ads on the Search Engine Results Pages (SERP) of Google, Yahoo, and Bing.

Pay-Per-Click Advertising

Pay-Per-Click Advertising refers to “Pay for every click”. Hence, in digital marketing, it is a broad term where you have to pay for every user to click on the Ad.

For Example — Facebook Ads known as “paid social media advertising”.

Google AdWords is known as paid search advertising”.

Native Advertising

falls under ‘content marketing’ which is used to attach clicks. It’s hard to sport as it’s combined with non-paid content. A list of the suggested article(s) at the bottom of an article is known as ‘Native Advertising’.


Written by:
Himani Kathal

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