Introduction to Search Engines
Search Engine helps to identify pieces of web content typed by you in a search bar, through several interlinked mechanisms that work together— website pages, videos, and images, etc. It helps to improve the visibility or show up of their site and content in the search result.
There are 3 basic mechanisms used by the Search engines:
1. Search algorithms:
To figure out the relevancy of that page for a search term, to determine the relationship between the popularity, quality and rank, result, and web page quality calculations.
2. Web crawlers:
Continuous browse for the new page that web Bots. Collection of the information and hyperlinks by the crawler to hop to the other page and do index a page correctly.
3. Search index:
Association between the page content and keyword terms to keep the organized record of all web pages. It has an index to grade and maintain the quality of content.
WHAT IS SEARCH ENGINE OPTIMIZATION?The short form of SEARCH ENGINE OPTIMIZATION is “SEO”. It helps with the practice of an increase in traffic which is of both i.e. quality and quantity through organic search engine results to your website. In other words, Search Engine Optimization helps to improve the rankings of the web pages in the organic search results to get a higher position in the various search engines like — Google, Yahoo, and Bing, etc. by its proper optimization. As it is the part of the marketing efforts which gives obvious benefits month after month i.e. passive, free traffic to your website. Further, we’ll understand the working of Search Engine Optimization; but firstly, we need to understand how search engines work.
WHAT SEARCH ENGINE OPTIMIZATION CONSISTS?Understanding Search Engine Optimization, we just need to understand its definition properly as all the answers are hidden in it:
- Quantity of traffic:
- Quality of traffic:
- Organic results:
ELEMENTS OF SEARCH ENGINE OPTIMIZATIONHere is the list of all the elements through which Search Engine Optimization works: l. The Elements of On-Site Search Engine Optimization
a. On-Site Search Engine Optimization Elements consist
- Title Tag
- Meta Description
- Word Press Use
- Header Tags
- Internal Links
- Emboldened Text
- Image Name and ALT Tags
- Organic Links
- White-hat Links
- Black-hat Links