Blogging is not as easy as it seems, because writing is something that helps to attract the audience through the content we put inside our blog. Also, when it comes to blogging and building an audience it takes more than just writing i.e. ‘Strategies’ that help you to grow. Building an audience is a long-term process that can be frustrating and demoralizing sometimes. Now a day, consumers are constantly looking forward to videos, infographics, and emails with blogs. Hence, all this process takes time, so to stand out you need to be more patient.

Keeping in mind the benefits, we are sharing top three tips on ‘how to grow your blog with content syndication’.

1.    Bottom Starting

The first step is to publish your content on various websites and unless you’re an expert or noted blogger in your field the A-list publications won’t fight to feature your content on their website. The publishers like to publish content that is popular among the readers i.e. well know digital real estate, and established businesses.

Syndicating content should be started with small either you are trying to build a name of your brand or embarking on the blog, guest blogging should be done from small. It allows you to build a relationship with readers that have never heard of you.

2.    Build Editorial Calendar

The first rule that a blogger should follow is consistency. Blogging twice a week rather than twelve times a week also results better because posting in a consistent flow is important rather than posting in quantity without consistency. After this syndication process if the audience enjoys reading your blog for the first time then most probably they will come back and give your writing another chance.

If the audience won’t find consistency in the posting schedule, the audience might think it’s an abandoned hobby and you are not committed to your work. But if you keep posting consistently and follow a schedule and if your writing is good and fresh, your topics are interesting then the audience will come back and back more.

3.    Pitching Perfectly

‘Pitching’ is something that needs more clarity, every time you fail, you learn. Learn to pitch more accurately and clearly because if you can’t back it up then it doesn’t mean the world’s greatest idea. When you are presenting your content at that time the art of pitching plays an important role in successful marketing. Also, to give clear and precise feedback on blogs it’s important to read them thoroughly.

The first few sentences should always be strong in your blog, because that will help to decide whether you are worth listening to or not. It will decide that how much your contribution should be in the blog. As editor won’t invite you to write for their website on a whim.


Content syndication is not a new marketing channel or strategy, but it is a way of spreading content across multiple sources to attract new audiences more efficiently and cheaply. Understanding the problems and needs of the audience and providing a solution to that helps you to create a network for accurate content syndication. In the end, blogging is all about people and building relationships with them rather than just writing. Therefore, take your blog seriously because you never know who’ll be reading it.

For more information, contact us. Till then keep reading.

Written By:

Himani Kathal

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