What Is Lead Generation? Types Of Lead Generation

Sales opportunities have increased dramatically as a result of Lead generation technological advancements, more methodical requests for proposals, and extensive use of internal sales to generate leads.

Having qualifying leads on your side is only half the fight on these lead generation grounds. Whether it comes from sales or marketing, it almost always moves you closer to a successful Lead generation conclusion.

According to Statista– The amount of money spent on digital lead generation advertising in the United States in 2019 is predicted to be close to 2.6 billion dollars. This figure is expected to rise steadily and reach 3.2 billion by the end of 2023.

Many individuals find it difficult to grasp how to utilise lead generation, and sales is often a game of luck. It might be challenging to figure out how to produce leads, but it doesn’t have to be if you use your luck and adhere to tried-and-true best practices.

What is lead?

Any individual who expresses interest in a company’s goods or services in any manner, shape, or form is considered a lead.

Instead of receiving a random cold call from someone who bought their contact information, leads often hear from a company or group after initiating a conversation.

Leads are a component of the larger lifecycle that customers go through when they go from being visitors to paying customers. Not every lead is made equally. Based on their qualification and lifecycle stage, leads can be classified into various categories.

The 4 types of lead generation

1# Sales Qualified Lead

Contacts who have expressed a clear interest in becoming a paying customer are called sales-qualified leads. A contact who fills out a form to inquire about your good or service is an example of a sales qualified lead.

2# Marketing Qualified Lead

Contacts that have interacted with your marketing team’s efforts but aren’t yet ready for a sales call are referred to as marketing qualified leads. A contact who completes a landing page form for an offer is an example of marketing qualified leads.

3# Product Qualified Lead

Contacts who have utilised your product and done actions indicating interest in making a purchase are known as product qualified leads. Product qualified leads are frequently used by businesses that provide a free trial of their product or a free, restricted version of their product with the opportunity to upgrade. This is where the sales staff comes in.

4# Service Qualified Lead

Contacts or consumers who have told your service staff they’re interested in becoming paying customers are known as service qualified leads. A client who informs their customer care agent that they would like to upgrade their product subscription is an example of a service qualified lead.

What is lead generation?

The process of drawing potential customers to your business and piquing their interest via nurturing, with the ultimate objective of turning them into customers, is known as lead generation. Job applications, blog articles, discounts, live events, and online material are a few ways used for lead generation.

These lead generators are just a few illustrations of the lead generation techniques you can employ to draw potential clients and direct them toward your offerings.

Why is lead generation necessary?

The change from a stranger to a consumer is far more natural when a stranger approaches you by expressing a genuine interest in your company.

The second stage of the inbound marketing process is called lead generation. It takes place after you’ve drawn in a crowd and are prepared to turn those viewers into leads for your sales executives. 


Successful businesses are aware that sales leads may originate from several sources. Asking for recommendations, making calls to customers, and nurturing leads are all methods for generating sales leads.

Being a dependable information source on the internet, on social media, and through online networking are all examples of lead generation techniques.

If you want to generate more leads for your business, Pangea Global Services can help you reach your goals.

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