Reach, engage, and convert your clients with strategic email campaigns
Professional email marketing strategy
has never been easier to perform.
Our Email Marketing solution keeps growing in popularity as a comprehensive B2B communication platform. With access to multiple data points and demographics, we assist you in establishing, managing, and growing your marketing realm. As experienced email marketing professionals, we can guide you in developing successful email campaigns that follow email industry best practices.
We realize that your clients are online, which emphasizes the significance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors.
Email Marketing Attributes
Professional Email Designs
We design emails to strengthen brand consistency and optimize communication.
We can easily build a professional email! Whether you start with an email template collection or create a fresh design from scratch, we’ll create a stunning layout that will spark your clients’ attention.
We ensure our personalized emails stand out within the inbox as highly relevant, and tailor-made content.
Emails that are personalized are more likely to be opened and responded to. We can bring your email content to life by dynamically adding text such as your contact’s name using personalization, or go even further with our advanced email personalization options.
Wise Recipients Choice
We discreetly selected email subscribers and organized them into categories based on criteria and demographics.
Your creativity is unrestricted with countless lists and contacts! You can group contacts however you wish, and you can even specify your plan by choosing segments based on criteria and demographics for a more focused strategy.
Allow our marketing experts to design a re-engagement strategy to avoid emailing customers or prospects who do not wish to receive your emails. Our services ensure that your customers are aware that you intend to contact them via email and that they have the option to opt-in.
We will make sure that your emails will be delivered at right time to the right person.
Finish your message and leave the heavy lifting to us! With A/B testing and optimization strategies, you can find the best message and ensure that your email is sent at the perfect time with the click of a button!
Our team will monitor the real-time and overall performance of your emails. With consistent analysis of your marketing campaigns, we will ensure your ROI.
Email Marketing Approach
70% of brands do not use personalization within their email marketing strategy. This means that by personalizing your emails, you stand out against the competition. When we say personalized email marketing, we don’t mean that we send an individual email to every single subscriber. Personalization means that we use customer data to create a personalized message.
The best way to get business owners in a specific industry to turn up to your event would be to create a segment of people who list their business in that sector and then send them an invite by email. According to email marketers, segmentation is second on the top initiatives list this year. It's because when you segment your database, your email campaigns become much more targeted to your audience.
In 2015, 29% of all marketing emails were opened on a mobile device. By 2020, that number jumped up to 62%. These are huge numbers! When you send an email to a subscriber who reads their emails on their mobile device, but the email is not optimized for that device, they will surely unsubscribe or delete it. We implement responsive email designs, via keeping subject lines and pre-headers short, and by making the CTA big and obvious.
Copy Testing, Designs, and Buttons
Whether you test your home page, landing pages, or email templates, testing provides us with data to make practical decisions that will improve our marketing performance, and email marketing is no different. But not only the subject lines, but we also deeply check From address, Plain text vs HTML campaigns, Long vs short emails and many more things.
Automated Email Campaigns
Automated Emails are more advantageous for marketing as it needs to be set up once and then automatically sent to a particular individual when that person meets a certain trigger. As it's automatic and doesn't require intervention, it helps to nurture leads to make them more receptive, which benefits the sales team, with better personalization for prospects.
Email Marketing Highlights
- Major marketing firms often outsource their email marketing campaigns in order to lighten their load, but not us, as it increases the risk of security breaches. We get into your email marketing strategy with a solid understanding of the risks.
- We at Pangea encrypt all emails so that the data is unreadable by anyone other than the intended recipient.
- Sometimes the best security begins with the email itself. Instead of using a simple email address, make it complex. Furthermore, your password should be equally complex.